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Insight Analyst

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Job Title Insight Analyst
Contract Type Permanent
Salary £25000 - £30000 per annum + benefits
Start Date ASAP
Our Reference Q90102
Who to Contact Quest Seach Selection -
Job Advertised almost 4 years ago

Job Description

Do you want your insight and analysis to have wide impact in the Marketing team of this retail giant? The Insight Team supports the Senior Marketing Management team in its decision making through the provision of customer analysis and marketing campaigns. The intention is to drive business performance and profitability by optimising the marketing campaigns and identifying and evaluating new customer opportunities. This new Insight Analyst position will run the company's new customer solution platform, which will provide endless opportunities for new customer driven campaigns based on statistical modelling and customer MI reporting. As an Insight Analyst, your main responsibilities will be: * Building segmentation, life time value and propensity models across our customer base to drive loyalty * Building customer driven MI reports to provide insight to Senior Management on the customer * Use of a campaign management tool (Neolane) to build new email, mail and SMS campaigns to drive customer engagement * Building reports to automate all campaign reporting To do this, we are looking for you to be numerate and commercial: * You will have proven analytical skills backed with relevant experience of providing customer insight through effective manipulation of data and statistics. * Ideally you will have experience of building statistical models using recognised techniques which are subsequently executed in marketing campaigns within a Campaign management tool. * You will have advanced IT and presentation skills. Experience of using SAS, SPSS or Clementine/Modeller is preferred but not essential * A strong academic background and a degree within a numerical discipline (preferably Maths or Engineering) The position also requires a candidate who is able to demonstrate strong relationship management and influencing skills. Sound like you? Please apply ASAP!

Ref: Q90102 | Published: almost 4 years ago


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