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Regional Brand and Strategy Manager

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Job Title Regional Brand and Strategy Manager
Contract Type Permanent
Industry
Salary £50 - £60K Per Annum + Benefits
Start Date ASAP
Duration
Our Reference Q88016
Who to Contact Quest Seach Selection - JAR.61928.4032@quest.aplitrak.com
Job Advertised about 5 years ago

Job Description

This world-leading FMCG business is looking for a Regional Brand and Strategy Manager to join its team in Vietnam. You will be responsible for the strategic direction of all the brands in its portfolio in the South East Asian (SEA) market. Reporting into the Regional Director, the role is pivotal to the growth strategy in these key markets. As Regional Brand and Strategy Manager, you will also be expected to: * Manage a team of Marketing Managers and lead on the execution of global brand strategies in local markets * Work in close collaboration with respective SEA Managers to ensure alignment and integrated activities * Support the GM to develop priorities and objectives for the brands, identify opportunities in existing markets and help develop entry strategies for new markets * Supervise the development of BTL communication and promotional strategies and ensure alignment to brand positioning * Drive innovation as appropriate to determine new ways to reach the consumer * Oversee the adaptation of global guidelines to suit local specificities and be responsible for all contact with global/local agencies and management of projects contracted to agencies To be successful, you will have extensive experience within the Vietnamese and South East Asian FMCG market. Please note that Vietnamese language skills are required. If this sounds like the opportunity you are seeking, please do not hesitate to apply.

Ref: Q88016 | Published: about 5 years ago

THIS JOB HAS EXPIRED

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