Digital Marketing Manager

Digital Marketing Manager

Ref: JO-2106-109105 | £35000.00 - £40000.00 per annum | Location:Cardiff, Wales | Added:07/06/21

Key Responsibilities:

  • Build a robust online marketing forecast for agreed KPI’s. Continually monitor against fcst and report results to the wider team weekly.
  • Manage the performance of the following SEO, affiliates, PPC, Display, paid social and retargeting
  • Day to day management of online agency to ensure they are delivering on agreed KPI’s and to agreed deadlines.
  • Budget management
  • Bid optimisation
  • Develop and manage a robust online marketing test programme
  • With digital agency, regularly monitor and report on search engine positions. Make suggestions for future keyword targets. Produce additional copy across the website for SEO purposes. Work alongside e-commerce Manager to continually improve on-site SEO optimisation.
  • Work alongside the e-commerce Manager to optimise landing pages.
  • Mange and take ownership for projects that improve the effectiveness of online marketing.
  • Work with marketing to ensure online plan is aligned to wider marketing, activity and product plan. Feedback on missing opportunities.
  • Working with the internal marketing team, to ensure online marketing is in line with brand

Operating Environment:

  • To operate in an open and transparent manner working with all colleagues across the business. Treat all who we interact with, with courtesy and respect, treating everyone equally and embracing differences. Encourage everyone to achieve maximum potential and deliver a friendly service.
  • To proactively contribute to teamwork and cross-functional working. To listen to each other and share knowledge enabling us to willingly combine expertise across the business
  • Behaving with integrity and demonstrating professionalism at all times. To always do what is right.
  • To take personal responsibility & accountability for actions, constantly striving to improve and exceed expectations ensuring safety and quality are never compromised.

Person Specification:

  • Online marketing expert with significant experience of driving profitable traffic, ideally within a retail environment.
  • Strong understanding of online attribution methodologies.
  • Strong agency management experience.
  • Skilled in A/B testing and CRO to optimise the acquisition funnel.
  • Hardworking with good attention to detail
  • Numerical/analytic skills
  • Good organisational and communication skills
  • Able to multi task
  • Willingness to learn and develop
  • Results focused
  • Assertive
  • PC literate with strong excel skills

This is a great opportunity to be part of a business who has invested a large amount of resource, investment and training in scaling up their stores & digital offer. They are keen to recruit the right leader who are excited about the challenge ahead. If this sounds like you, please send your cv today quoting the reference JO-2106-109105

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

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