Assistant Category manager

Assistant Category manager

Ref: JO-1807-104766 | £30000 - £32000 per annum | Location:Watford, Hertfordshire, England | Added:04/02/19

Title: Assistant Category manager

Location: Central London

Industry: Retail

Overview

As an Assistant Category manager , you will be responsible for optimising and trading the categories online, working with Buying, Merchandising, Web teams and Marketing.

You will be supporting business teams with insight and analysis on product and channel performance and be making recommendations to optimise sales and improve conversion, looking at sales trends and web analytics.

Strategy:

  • Support development of the Online Category strategy to help deliver the agreed KPI targets
  • Manage and lead the team of Assistant Online Category Managers and Online Category Executive’s/Assistants.
  • Develop and implement key performance indications for each member of their team, set clear goals and drive the whole team towards reaching these targets
  • Deputise for the Senior Online Category Manager / Head of Online Trading where required

Analysis & reporting:

  • Produce weekly analysis into product sales trends and website KPIs
  • Analyse and understand the detail behind the category’s performance and be able to present and summarise the detail at trading meetings
  • Report and evaluate promotional activity and web changes using financial and web metrics
  • Support business teams with insight for pre-season planning and strategies.
  • Seek and develop further direct trading opportunities with the B&M teams to ensure we have a multichannel plan to hit all of our KPI’s

On-site optimisation:

  • Analyse product conversion and abandonment and investigate ways to improve across channels and analyse reasons for underperformance.
  • Use web analytics tools to create actionable insight for both merchandising and website teams, supported with recommendations for change.
  • Work with your teams to optimise product placement through on-site sorting rules
  • Use A/B testing to investigate optimal user experience of sorting rules on key categories/pages
  • Work with peers to agree home and landing page priorities across the categories
  • Work with the analytics team to monitor and report on key performance indicators (such as traffic, CTR, bounce rates & conversion) and general website performance
  • Continually work to improve and develop the site through insights and analysis of web statistics
  • Work with the Customer Service Manager to identify key pain points for customers and work to resolve
  • Identify new site and functionality developments by working closely with business partners, the ecommerce team and the IT development
  • Manage “walk the isles” sessions with teams and stakeholders to ensure we are continuously improving the customer journey

Trade planning:

  • Managing and influencing the multichannel category trade plan
  • Measure weekly and daily performance against financial plans and history.
  • Identify future promotional / marketing opportunities and risk in the trade plan and anticipate stock, margin and sales implications
  • Be able to forecast sales on future activity and work with web teams to plan key messages.
  • Work with online marketing on product nominations, campaigns and key areas of focus.
  • Update trade calendar history with key events and trade activity
  • Monitor competitor activity in your category
  • Work closely with key stakeholders in all functions to create a consistent multi-channel customer experience

Qualifications & Experience

Essential

  • Strong leader of people with management experience
  • Highly numerate and analytical
  • Commercial
  • Intermediate/advanced excel skills
  • Ability to work at pace and under pressure
  • Proactive and resourceful
  • Strong communicator
  • Customer and results focussed
  • Willingness to learn and take direction
  • Team player who can build strong relationships

Desirable

  • Technical understanding of website systems
  • Basic understanding of online marketing
  • Experience of using a web analytics tool
  • Experince within a similar role in retail

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

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