Toys R Us is turning to technology to help launch a revival of the once great brand following its collapse last year.
Its former chief merchandising officer and 34-year veteran Richard Barry, whose company Tru Kids owns the rights to the brand, announced he has enlisted the help of tech-led retailer B8ta in an effort to relaunch the chain across the US.
Ready to play? We’re SO excited to announce our partnership with b8ta to bring back Toys”R”Us! A reimagined, playful, just-gotta-see-it experience is on the way. Visit https://t.co/uGZMjODwAV to learn more about our bold step, skip and hop towards a #newwaytoplay! pic.twitter.com/w7sn2inOIU
— ToysRUs (@ToysRUs) 18 July 2019