Instagram’s boss Adam Mosseri has laid out his long-term vision to dramatically ramp up the social media app’s retail offering.
The Facebook owned app has been adding various retail focused features for over a year, but this marks the first instance its boss has laid out his ambitions to make Instagram a retail focused platform.
Mosseri said he aimed to thoughtfully “connect the dots” between its ever-expanding army of influencers, shoppers and sellers.