Being agile is clearly vital in modern fashion, but the reason Pretty Little thing wields so much influence is because it encapsulates and personifies the same characteristics as the celebrities on its adverts: ambition and confidence. With Kamani at the helm it’s not hard to see where this comes from.
If there was any doubt left that we live in a world where social media and celebrity status reigns supreme, this seemingly innocuous tweet from Kylie Jenner wiped $1.3 billion (£930 million) off Snapchat’s stock market value..
So, does anyone else not open Snapchat anymore? Or is it just me? Ugh, this is so sad.