Nike has launched the highly anticipated ‘Nike App’ in six European countries: France, Germany, Italy, Spain, Netherlands and United Kingdom, for both Android and iOS.
According to the official statement from the company, Nike Plus members (the retailer’s free membership service) have exclusive access to an array of new and exciting content, from latest product releases as well as exclusive experiences and expert services. The app is personalized to each member and adapted to their specific interests. Users can choose various topics within the app such as sports, lifestyle, teams and products to follow. There is also an opportunity to unlock insider content from favorite designers as well as training tips from the world’s greatest athletes.
In addition, the Nike App offers regional benefits to its users depending on their location. For example, users in Paris can receive styling tips from top editors; members in London can access the city’s best soccer clubs on match days; Berlin users can get their hands on reserved products while users in Holland can have personalized stitching done on their shoes.
The new Nike app joins Nike’s many other apps which include ‘Nike + Run Club’; ‘Nike + Move’; ‘Nike + Fuel’ and ‘Nike + Training Club’.
Image Courtesy: Nike