As part of our UK Retail Salary Survey, we have investigated shopping trends in the UK over the last 12 months. Our findings highlight that over half of surveyed individuals, 56%, still do the majority of their shopping in-store. It is clear that consumers still rely heavily on bricks and mortar stores and expect high levels of personal service and exceptional in-store customer experiences. Retailers seem to be responding to this well as our survey found that 43% of retailers report interactive displays and digital signage as their biggest investment for 2017. However, with the increased use of online and mobile retail platforms, businesses are also investing in a range of other measures including digital marketing, e-commerce and IT infrastructure to meet consumer demands. Augmented reality (AR) and virtual reality (VR) are expected to be the biggest 2017 investment for 9% of respondents; with some projections from Centric Digital putting AR/VR investments in retail at close to $30 billion by 2020. The retail industry is very much leading the way by investing in and adopting new technologies to allow consumers to have a seamless shopping experience both in-store and online.
Retail Salary Survey Insights – How do you do the majority of your shopping?
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